Sunday, June 14, 2009

Typography in Spirit Labels

Wikipedia defines "spirit" as a distilled beverage or liquor that is a drinkable liquid containing ethanol that is produced by means of distilling fermented grain, fruit, or vegetables.

I choose this topic because I have been working in the liquor industry since 2003 and I absolutely love educating people on different liquor brands! So I decided to challenge and educate myself further (and YOU) about why the font is chosen and how it has evolved over the years. I also want to very briefly educate you about what I have learned about certain brands over the past 6 years to make it more fun!

Let's get started!....

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