Shakers Vodka Typography

First, a little background: Shakers Vodka is an award-winning spirit and is made in Benson, MN (3 hours west of Minneapolis) by Infinite Spirits. Introduced in 2003, the bottles are frosted and are a reminiscent of a classic martini shaker during the 1930s art deco era. The bottles are also known to have the emblem of the elegant penguin with a bow tie representing prosperity. The Vodka comes in Wheat, Rye, Rose. Special edition vodka based liqueurs are called "Winter" (raspberry-honey) and the "Summer" (citrus-passion fruit).

Fun notes: The Wheat is sweet and the Rye is dry. DO NOT sample the Rose straight because it tastes like perfume! Mix it was a cordial [i.e. Bailey’s, Cask n Cream] to really bring out the sweet flavor. The three vodka bottles below were introduced in 2003 (left to right: Rye, Rose, Wheat):

Just as the bottle was inspired by the deco art era, so was the font. The era was characterized by graceful, stylized and geometric shapes. The closest font type used for the logo is called ITC Anna. The font is very classy and old-fashioned. I like how the letters are stretched and stick out. The strokes in each letter are all even, the arms are tall and the legs are short. The bar is not in the middle of the letter but lower. The counters are very thin. My favorite letter is the "K" because of how the stroke of the arm starts out thick and ends thin, the stroke of the leg starts thin and ends thick.

In 2006 the designers changed the label of the bottle:

I personally do not like the new look of the label to date. The rounded, half red half grey colors are the same on all 3 bottles, whereas the 2003 labels had a long rectangular shape; the Wheat with the blue background, the Rye with the red background and the Rose with the silver background. The font used is Futura Medium. It is more edgy and pointy and doesn't give it much of a classy look. Also noticeably there are no bars on the A's and the bar is slightly higher on the E. The cap height of the A is higher while the V sinks below the baseline.

Which label do you guys like better, the ones from 2003 or the present?

Sources: http://en.wikipedia.org/wiki/Shakers_vodka

http://findarticles.com/p/articles/mi_m0EIN/is_2004_March_30/ai_114746545/

http://74.125.95.132/search?q=cache:eyq6ibDFGEoJ:www.itcfonts.com/Ulc/3012/ArtDecoTypestyles.htm+1930s+deco+era+typography&cd=3&hl=en&ct=clnk&gl=us

http://www.itcfonts.com/Fonts/Detail.htm?pid=202657