Crown Royal is a top-selling Canadian Whiskey and the #6 selling spirit brand in the U.S. It was made by local distributors Seagram to honor King George VI and his wife Queen Elizabeth during the Royal Tour of Canada in 1939. The bottles are crown-shaped and are placed in an adorned purple bag. Crown Royal comes in Original, Crown Royal Special Reserve, Crown Royal XR and Crown Royal Cask No. 16. The taste in each is different depending on the process and aging of the whiskies.
All 4 bottles share the same font. The font is similar to Palace Script MT Std. I like the long, elegant strokes of the tail in the R. The diagonal stress is noticeable in the o and the a. All letters are very feminine to look at.
What other things do you notice about the letters that you like?
Sources: http://en.wikipedia.org/wiki/Crown_Royal
U.S. Concepts/MKTG/Diageo product notes.
No comments:
Post a Comment